Tuesday, September 24, 2013

Arthos Paper


Poeisis and Praxis in the Cultivation of Rhetoric 

One of the very first things I noted when we started to talk together about our charge was the designation of a persona for the group’s assigned conceit rather than for an activity – “farmer” instead of “farming”.  This places an emphasis on the personal agent, on the subject rather than the predicate, and by analogy, on the speaker.  There is something in the analogy of the farmer that helps me place rhetoric in the economy of Aristotle’s disciplinary logic.  The circularity that is so salient in the mythology of agriculture – the farmer’s labor that puts food on the table, the perennial irrigation, seeding, growth, harvest and dormancy of crops – parallels the self-reflexivity of rhetorical theory in recent years that calls into question the strict borders between speaker, speaking, and speech  All things, as Socrates says in the Theaetetus, “are in process of becoming, as a result of movement and change and of blending one with another” (152d).  Thus Heidegger famously announced, “Sprache spricht” (Language speaks), and he elevated the work of art, the poetic word, to a high status as the carrier of a general culture, while he demoted the subject, who is bounded by mortality, self interest, and perspective limits to something more like a being-in-the-world.  My mentor Gadamer picked up on this recalibration of agency and called it tradition.  The tradition of the word carries and circulates agency in ways that a speaker-centered model of rhetoric misses.  I want to explore the lines between the speaker, speaking, and speech that, picking up on the model of responsible farming, applies a more circular approach to the cultivation of rhetoric.
The distinction between agent and work becomes an important issue when Aristotle, in the Nicomachean Ethics, draws a clear line between poeisis and praxis, between the making of a thing, a work, of a statue or a cabinet, and of the habitus of the person which results in no object, but rather simply manifests happiness, the highest good, since it has no purposes other than itself.  Praxis and poeisis are distinct from theoria, because they work in the realm of contingency:  “The class of things that admit of variation includes both things made and actions done.”  Nevertheless, “making is different from doing.”[1]  Every art (techne), he says,  “deals with bringing something into existence,” but ethical conduct “is not Art . . . since making aims at an end distinct form the act of making, whereas in doing the end cannot be other than the act itself: doing well is in itself the end.” (ibid.).  Since Aristotle calls rhetoric a techne, this would seem to place an insuperable barrier between it and practical action.  But Hannah Arendt makes the original claim that Aristotle was ambivalent on the distinction in practice:  “[H]e thinks of acting in terms of making, and of its result, the relationship between men, in terms of an accomplished ‘work’ (his emphatic attempts to distinguish between action and fabrication, praxis and poeisis, notwithstanding).”[2]
Arendt makes the distinction between work and action one of the central axes of her theory of the human condition, but she tries to understand the Greek concepts in their own cultural context first.  The division between praxis and poeisis in Greek culture, she says, is that the Greeks valued above all the performative actualization (energeia) of life in words and deeds, the manifestations of life in the beautiful deed, the noble act, the graceful gesture, the courageous word, the intelligent strategy (arête).  The excellence of life is concentrated in the “activities that exist only in sheer actuality” which are “non-tangible, and always utterly fragile meaning” (208, 196).  This kind of life could be nurtured only in a unique and fragile cultural space such as the polis, which was designed precisely “to enable men to do permanently, albeit under certain restrictions, what otherwise had been possible only as an extraordinary and infrequent enterprise” (197).  The polis was set up in such a way as to be “the place of their daring” (199).  Arendt asserts that this invention may the reason for the brilliant moment of Athenian genius:  “One, if not the chief, reason for the incredible development of gift and genius in Athens, as well as for the hardly less surprising swift decline of the city-state, was precisely that from beginning to end its foremost aim was to make the extraordinary an ordinary occurrence of everyday life” (197).  The polis was not so much a physical space as a social arrangement, since “action and speech create a space between the participants which can find its proper location almost any time and anywhere” (198).  Thus its organization shared a similar rarity and ephemerality, and “could not survive the moment of action and speech itself” (198). 
            This is why, in Arendt’s interpretation, the Greeks gave less value to work, the domain of techne, even though it had a crucial function, which was to create durable products that “bestow a measure of permanence and durability upon the futility of moral life and the fleeting character of human time” (8).  The craftsman’s products create structures of permanence for us:  “Within its borders each individual life is housed, while this world itself is meant to outlast and transcend them all” (7).
            In Arendt’s schema, the “work-of-art” (Kunstwerk) sits in a peculiar in-between place, sharing in the beauty of the act without suffering from its ephemerality, or from the second-class status of the reifications of craft and labor.  Because art memorializes the ephemeral excellence of the beauty of a life, Arendt’s description of the work of art sits in the “IV. Work” section of The Human Condition rather than in the “V. Action” section, but it is the last sub-section of the fourth section and serves as an introduction to section V.  The ‘object’ that a work of art is is distinguished from other works by being “strictly without any utility whatsoever” (167).  Its practical uselessness is compensated for by an “outstanding permanence,” which, although it “can never be absolute, achieves a representation of its own” (167-68).  The word representation here (Vorstellung) is from Hegel’s theory of art, which Arendt parses as “a premonition of immortality,” as “the non-mortal home for mortal beings” (168).  Its function in representing thought and feeling transforms the work of art qua work, by virtue of the fact that it carries thought and feeling forward through time, into a portal between mortality and immortality.
            This theory of the work of art has excited a great deal of confusion because of the way it sits rather opaquely between the categories of work and action.  But the same stance is explicated in Gadamer, who explains this intermediate place of the work of art between energeia and ergon slightly differently.  Aristotle’s energeia (something that “is still under way, has not yet arrived”) is different from an ergon (“something that has its existence through an already completed production”).[3]  The work of art, paradoxically, has the former characteristic because it “will speak over and over again” to always new audiences in new and different ways, so it is always emerging despite its fixed textual nature (212).  The benefit of both Arendt’s and Gadamer’s interpretations is that they resolve the ambiguous tension in Aristotle’s troubled division of praxis and poeisis.  Created works, in this hermeneutic interpretation, are divided in two; enduring artifacts of craft (techne), and works of art (poeisis).  
The In-Between of Farming and Rhetoric
My thesis is that this three-part distinction (praxis, techne, poeisis) can help us sort out the in-between position of rhetoric in Aristotle’s system, which he calls a techne, but which, as performative speech clearly describes the self-actualizing performance of excellence that Arendt attributes to the ideal of arête.  Rhetoric has all three attributes in different ways.  By deploying the triple designation of praxis, poeisis and techne we can even bridge the speech-composition divide in rhetoric, since it will allow us to speak consistently about the relation of the energeia of the polis and the ergon passed down in its memorialization. 
To do this I will need to supplement Arendt and Gadamer with Paul Ricoeur’s idea of narrative identity, which says that our person is not some lasting essence, but the sum of our life stories that we tell about ourselves and that are told about us.  Ricoeur is emphatic about weakening the borderline between agent and work:  “We must stop seeing the text as its own interior and life as exterior to it.”[4] This formulation spreads agency in both directions, giving persons some agency over their own lives, but acknowledging that we are born into cultural narratives that ‘speak us’.  Thus work and person are reciprocal.  Poeisis (making) and praxis (doing) in this scheme are co-dependent.  Ricoeur wants us to work hard to undermine the ontological barriers between the works we create and the people we are. 
I don’t want to pretend that there is no useful skill training in rhetoric.  The techne will always be necessary, and we will always need to use rhetoric instrumentally.  Rhetoric is intermediate between techne and poeisis, between art as skill or craft and art as metamorphosis.  It is often confusing to read in English about Plato’s and Aristotle’s distinctions between the various forms of making because our word “art” is often used to translate both techne and poeisis.  But perhaps this is a good ambiguity and will always remain a productive one.  The modern curriculum has not been able to preserve cleanly Aristotle’s distinction between the arts that he described in the Rhetoric and the Poetics, so that oscillation and tension is our heritage.
The analogy with farming works beautifully as an analogy here, as long as we stick with the classical image of farming.  The corporatized industrial farming that we have chosen for our brave new world in the age of the world picture is a managerial and exploitative monoculture, and it fits better with the Enlightenment conception of rhetoric as manipulation.  Wendell Berry’s farmer may be an idyllic fantasy, but it describes an ecology of farming that rebalances the relationship of producer and product.  We are merely stewards of the earth, not its masters.  It is not there principally for us to be dominated and controlled, but rather exists as a shared being that we support as it supports us.  In cultivating the land, in rotating the crops, in diversifying the seed, in sharing the produce, in passing on the productive practice to the next generation, the farmer stands in service.  Farming gives the farmer an identity, not a commodity. 
Likewise rhetoric’s techne is a mixture of poeisis and praxis.  We are the sum of our works and days.  The wise speaker “plants and sows his words founded on knowledge, words which can defend both themselves and him who planted them, words which instead of remaining barren contain seed whence new words grow up in new characters, whereby the seed is vouchsafed immortality” (Phaedrus 277a).
Fretting the border between speaker and speech has disciplinary implications.  I worry that the academy has taught rhetorical critics to think of rhetoric as rhetorical texts, as artifacts, and that we as critics stand in a position of observer over these texts.  It seems to me we ought at least to question the metaphor of the text when we appropriate it into speech-communication.  Rhetoric in the speech tradition is performative; sometimes we create texts as an aid to speech, but we also want to teach our students the very difficult art of speaking extemporaneously, to organize their thoughts for effect when they speak impromptu, etc.  We need to continue to be suspicious of the reification of rhetoric as artifact.  To be sure, we also want our students to become aware of the traditions out of which they speak, the ideologies that shape their thoughts, and the culture that narrows their range of perspectives.  So performance is a collaboration between poeisis and praxis, and we are making and unmaking ourselves by creating the collective work that lasts beyond each of us.  To put this in Ricoeur’s terms, we “might even go so far as to say that for thinking there is a vanishing point where invention and discovery can no longer be separated” MR RR (153). 
For all these reasons, the farming analogy may be a good one for rhetoric, because farming is something intermediate between making and doing.  If work (not labor) for Arendt is the creation of artifacts, whose durability “gives the things of the world their relative independence from men who produced and use them,” then farming is not this, because we consume the product of the farmer’s labor, it spoils quickly unless we consume it, and it is immediately assimilated into us (137).  For millennia and still in Southeast Asia human feces is a major part of the fertilizer of the rice paddies, a quite literal expression of the passing on, sedimentation, and return of the cycle of nature.  Rhetoric likewise has this intermediate place, since it operates as direct intermediation of human beings (inter homines esse) that the polis as a cultural performance represented to the Greeks, but it also bleeds over into the creation of the Roman conception of institutions, which are anonymized and collectivized reifications of attestations, promises, curses, etc. in the form of texts (contracts, wills, mission statements, constitutions).
You must digest what you have consumed (devoraris) in varied and prolonged reading, and transfer it by reflection (mediatione) into the veins of the mind (in vaenas animi), rather than into your memory or your notebook (indicem).  Thus your natural talent (ingenium), gorged on all kinds of foods, will of itself beget a discourse (ex sese gignat orationem) which will be redolent, not of any particular flower, leaf, or herb, but of the character and feelings of your own heart (indolem affectusque pectoris tui), so that whoever reads your work will not recognize fragments excerpted from Cicero, but the image of a mind replete with every kind of learning.[5] 


[1] Aristotle, Nicomachean Ethics, H. Rackham, trans. (Cambridge, MA:  Harvard UP, 1926), 335-37; VI iv 1140a-b.
[2] Hannah Arendt, The Human Condition 2nd ed., (Chicago:  U of Chicago P, 1998), 196.
[3] Hans-Georg Gadamer, “The Artwork in Word and Image,” The Gadamer Reader, Richard E. Palmer, trans. (Evanston, IL:  Northwestern UP, 2007), 210.
[4] Paul Ricoeur, “Mimesis and Representation,” A Ricoeur Reader, Mario J. Valdés, ed. (Toronto, U of Toronto P, 1991), 151.
[5] Desiderius Erasmus, Ciceronianus or A Dialogue on the Best Style of Speaking, Izora Scott, trans. (New York:  Teachers College, Columbia University, 1908), 105.

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